“There’s no point in creating yet more marketing silos, integration brings the power to actually move the needle.”

I read this statement from Jim Novo as a comment on a Ron Shevlin post about new ways of unconventional marketing. Novo’s comment gave me some food for thought. After all what is the use of non-stop adoption of new kinds of marketing media if we (as marketeers) do not understand and/or do not know how to use these media. Be it stand alone or as a part of the marketing mix.

all the best

Luc Robijns