Monthly Archives: November 2008

Email Marketing Forum 2008: The Presentations

I had the opportunity to speak at the Email Marketing Forum 2008 in Brussels last week (November 20, 2008) where I presented some best practices for testing and optimizing email landing pages. About 90 e-marketing professionals were attending this one day event packed with presentations and good networking opportunities. Other speakers at this event: Margaret […]

Meet EmailGarage at the CM Innovation Day and at the International Marketing Congress

The EmailGarage experts invite you to pay them a visit at the following marketing events: CM Innovation Day – 4 Dec 2008 – Skyhall – Brussels Airport – Belgium This event brings together the best of the web and content management systems for the small user as well as the multinational. EmailGarage will present the […]

Today’s one-to-one marketing strategy is all about integration

Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day. Integration between three essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM and web […]

New PHP API for EmailGarage

Our partners from Netlash developed a PHP API for the Ancienne Belgique project. A straight forward, easy to use EmailGarage Web Services Open Source Wrapper written in PHP. It is fully contained and suitable for email, campaign flow, label and profile management. Even better!! They Open Sourced it under BSD licence. You can download it […]

Ontmoet EmailGarage op de inspiratiedagen

Informatica biedt je bedrijf enorme kansen. Groeikansen. Maar je moet weten hoe. Daarom organiseert KMO-IT de Inspiratiedagen. Ontdek tijdens workshops over onder andere ERP, e-business en procesoptimalisatie hoe internet en informatica voor jou werken. Stuk voor stuk boeiende sessies in begrijpelijke taal en doorspekt met nuttige tips. Daarnaast ontmoet je op de inspiratiebeurs bedrijven uit […]

3 major takeaways on new test results for email send times

Interesting Podcast by EmailSherpa on US send times in email marketing. Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience. That’s why it is eye-opening to chat with Hunter Boyle, Managing […]

5 tips for enhancing email registration

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty. Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s […]

Take a next step in personalization

Your emails should be written by real people, for real people. Nobody wants to read an email that has an impersonal, static style of writing. Personalization is an ideal way to give your readers the impression that you really know them. Personalization is often associated with ‘Dear firstname’. Admittedly, that’s one great way to get […]