Your emails should be written by real people, for real people. Nobody wants to read an email that has an impersonal, static style of writing. Personalization is an ideal way to give your readers the impression that you really know them.
Personalization is often associated with ‘Dear firstname’. Admittedly, that’s one great way to get in touch in an honest way. But there’s more stuff for marketers to personalize. Why not try customizing your email based on geography, loyalty behaviour or purchase history. Feel free to experiment!
And not only content can be personalized, campaigns with high reach often have delivery personalization. Using automatic trigger emails you can send campaigns based on recipients’ schedules and actions. This can be based on overall email strategy, or on a customer’s behavior.
Conclusion: It’s essential to reach your contacts in a friendly, conversational way. Try to discover your contact’s preferences and use them in your personalized communication.