I had the opportunity to speak at the Email Marketing Forum 2008 in Brussels last week (November 20, 2008) where I presented some best practices for testing and optimizing email landing pages.
About 90 e-marketing professionals were attending this one day event packed with presentations and good networking opportunities.
Other speakers at this event:
Margaret Farmakis (Senior director , Return Path) gave advice on how to “break free from inbox clutter : 5 strategies for improving revenue and response”
Koen De Witte (CMO, Bulldog Solutions) explained us “Why B2B email marketing is more than just automating the information delivery process”
Tamara Gielen (Director of Email and Digital Dialogue Strategies, OgilvyOne) presented “The Elements of a Successful Email Campaign”
Steven Craenen (Multi Channel Business Development Manager, DHL Express) shared his experience with “Building an Email Dialogue from scratch: lessons learned”
Most of the presentations (except for the product pitches 🙂 ) can be downloaded here.
Congrats to Jean de Gheldere and his team who organized this event.