Fact: not all your readers have 20/20 vision

Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn’t necessarily mean that your recipients do too…

So make sure your type size is at least 10 points. Your recipients will absorb your message better and you’ll leave them with a positive reading experience. There’s one thing, though: when adding a copyright notice or a legal disclaimer to your message, it’s okay to use a text size 9 to create a logical hierarchy in importance.

Conclusion: respect your reader’s eyesight – use at least a text size 10 in all communication.

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