Create relevant email marketing campaigns

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
 
A JupiterResearch study unveiled that – despite the extra costs – engaging your audiences in more relevant communications increases net profits by an average of 18 times more than broadcast mailings.
 
Our insider tip: get in touch with EmailGarage. We can help you construct effective, well-targeted email campaigns that are bound to generate just the result you need.
 
Conclusion: individualized lifecycle email marketing programs can increase net profits by an average of 18 times more than simple broadcast mailings.

2 Comments

  1. Posted April 5, 2009 at 9:15 pm | Permalink

    You certainly have some agreeable opinions and views.
    Your blog provides a fresh look at the subject.

    You might want to take a look at my blog and possibly become a regular reader.

    A cool clip from my blog…

    Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign.

    Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

    The full post can be found here…

    http://promotionandadvertisingclub.ning.com/profiles/blogs/organizing-your-email

    See you there,
    Richard Donlevy

  2. Posted May 14, 2009 at 1:13 pm | Permalink

    You make some very valid points. Thanks for sharing. Cutting down on mistakes is certainly important.


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