Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
Reducing and perfecting your master list size can improve open rates, drive clickthrough rates and significantly increase your revenue.
Mind you: there’s no need to totally ignore your slow responders. Come up with a special offer that’s guaranteed to reactivate their interest.