Site navigation in email

Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.

Using site navigation as part of your email design can keep the user experience consistent from email to website. E.g. email strategies based on transactional messaging can use these site navigations to drive traffic to their websites.

Conclusion: Try to keep the user experience consistent from email to your website.

3 Comments

  1. Posted March 30, 2009 at 11:30 am | Permalink

    Great bit of research thank you, had to retweet!

  2. Posted March 30, 2009 at 5:54 pm | Permalink

    This will also work great for website branding to keep the message moving from your website to the consumer.

  3. Posted April 7, 2009 at 1:18 pm | Permalink

    that is a great point. Don’t constantly change things too much, you will confuse people.


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