Are you taking your recipients’ feedback seriously?

Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you’ll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when deciding whether to block, reroute, or deliver your email!). Correct problems as soon as you or you staff can: review messages in different browsers and platforms, clean up bad or broken HTML code, test all links and email addresses,…

Take your recipients’ feedback seriously: monitor all mailboxes associated with your program and answer any questions, comments, or complaints swiftly. This helps subscribers see email as the two-way channel it is. It’s very likely that they’ll reward you with their loyalty.

One Comment

  1. Posted April 14, 2009 at 5:29 pm | Permalink

    Good post. Quick response, whether it’s to customers needs or issues with deliverability is key. Email is a fast medium and responses in all areas need to reflect that.

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