We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you.
The email relationship can start when someone signs up to receive promotional email or newsletters. But be aware that it could also be something as generic as an order confirmation or account registration.
All those messages offer a perfect opportunity to engage with your customers. They allow you to open or extend the email relationship with your customers or subscribers. And what about the chance to answer ‘hot’ questions or to cross-sell or up-sell your products or services… You wouldn’t want to waste that, would you?