A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your email dialogues personal, relevant and dynamic.
A JupiterResearch study found that, despite the extra costs, engaging your audiences in more relevant communications increases net profits by an average of 18 times more than broadcast mailings. Stunning, isn’t it?