Use bookmarks to enhance the relevancy in your emails

A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
 
A table of contents contains all the different topics covered in your email.  That’s why it holds the perfect opportunity to get more people engaged with your message. It allows recipients to find items that interest them without having to scroll and scan the entire email message. And as you know, the more scanable and readable your email is, the more likely readers will get your message and/or take action.

3 Comments

  1. Posted June 24, 2009 at 3:28 pm | Permalink

    Absolutely! A great way to enhance the readability of your emails, to showcase what you have inside and to draw people in and directly lead them to what they are interested in.

  2. Posted June 29, 2009 at 3:03 pm | Permalink

    This is an interesting way to enhance the readability, but I think it is only suggestive if your newsletter has more than four paragraphs or features a very long bodycopy. If there are only two different topics this kind of “directory” may be rather ridicolous. But I agree that you should have a look on your readability when sending out your mails, and if you’re a larger company or you have a lot to tell, this is a wonderful as easy opportunitiy to optimize your email marketing.

  3. Posted July 29, 2009 at 6:35 pm | Permalink

    Sometimes it’s really that simple, isn’t it? I feel a little stupid for not thinking of this myself/earlier, though.


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