Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
But how can you increase the chance email receivers will actually click and engage with your message?
The key is relevant content of course, but next to that we can offer you some specific tips:
- Repeat links in different formats (URL’s, text links, image links)
- Highlight important sections and links
- Link to high valued sections on your website (e.g. via a navigation bar)
Conclusion: Use your links strategically and always focus on key propositions to ensure site traffic and conversion.