Monthly Archives: August 2009

Listen to your reader’s unsubscribe feedback

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers. For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers […]

Do you know how your recipients behave?

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? […]

How to deal with generated traffic?

A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has […]

Fine-tune Email Frequency

When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates […]