I just presented my case on the importance of relevant communication in order to improve your reputation management and deliverability.
I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad as it is.
The presentation was a sure success. The room was overloaded with participants and quite a few of them asked me for the presentation slides.
So, if you would be interested, drop me an email @ email@example.com and I will email you the slides.
Kenny Van Beeck