Monthly Archives: January 2010

The Miami MarketingSherpa Email Marketing Summit Overview

After having 3 fascinating summit days in Miami it’s time for a general overview. What was the general tone of the event?  What where the major take-aways? And in the end: what have I learned? I must say, again I was surprised about the quality of the summit. There were a lot of very interesting […]

Day 3 @ the Miami MarketingSherpa Email

The last day of this Miami summit was all about social and permission marketing. It hits me that the US (opt-out) market is “finally” using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today. Social media are used to get […]

Day 2 @ the Miami MarketingSherpa Email – part 2

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases. I mixed according to my personal interest. A small overview and key findings on some of the slots: Must-Have triggered email marketing campaigns for every business A very complete overview of every possible triggered email […]

Day 2 @ the Miami MarketingSherpa Email – part 1

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new theory anyway? I think it is something like Fred Reicheld’s customer loyalty, but more social media style. Some snapshots: […]

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives […]

Luc Robijns verlaat na 17 jaar het marketingbureau LUON

In januari 2010 verlaat Luc Robijns (1962) het customer marketingbureau LUON dat hij samen met Onno Hesselink in april 1993 oprichtte. Dat jaar zag Robijns op de grens van de vakgebieden sales en marketing een gat in de markt van de bureaus. In zijn vroegere carrière als sales manager had hij ondervonden dat verkopers en […]

Meet EmailGarage at the Email Summit ‘10 in Miami

This year MarketingSherpa’s Email Summit again takes place in Miami, Florida. Kenny Van Beeck, EmailGarage’s business development manager and senior email marketing consultant will also attend and will blog daily about the Email Summit. So be sure to stay tuned to http://blog.emailgarage.com on January 20-22. If you want to meet Kenny Van Beeck in Miami, just send […]