Monthly Archives: February 2010

Keep subject lines short and simple

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand […]

Email Data Source – New Service Rating Tool

When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don’t want to mis this. “For the first time ever, marketers will be able to see […]

30% d’augmentation du chiffre d’affaires en 2009 pour EmailGarage

EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d’affaires. A la base de ce succès : la création d’une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d’intégration réussis. 2009 a été une très belle année pour EmailGarage. Elle a lancé une plateforme d’e-couponing conforme […]

30% omzetgroei voor EmailGarage in 2009

EmailGarage, het grootste Belgische full service e-mailmarketing bureau, ziet zijn omzet fors stijgen. De creatie van een volwaardig e-couponingplatform, een sterke groei van de klantenportfolio en enkele geslaagde integratie-oefeningen liggen mee aan de basis van dit succes. EmailGarage kan terugblikken op een geslaagd 2009. Vorig jaar lanceerde het bedrijf een marktconforme e-couponing engine en realiseerde […]

Create relevant email campaigns that make it to the inbox.

Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability. I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top […]

Email Summit Miami 2010 short wrap-up PPT

I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version. We’ll keep you posted. Kenny Van Beeck

2010 email marketing predections

An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge “More sophisticated use of analytics will help marketers […]

Improve Your Click Through Rate By Using Video

Statistics show that linking to a video doubles or triples your clickthrough rate compared to a regular link.  Unsurprisingly, video in email promises to be one of the biggest email marketing trends in 2010. True, linking to external video content on a website was your only option up until now. But things are about to […]