2010 email marketing predections

An overview of some famous quotes and predictions on email marketing in 2010:

“Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge

“More sophisticated use of analytics will help marketers better target email marketing — and develop more unique dynamic messaging that drives deeper engagement.” – Michael Kogon, CEO, Definition 6

“Forums like Facebook and Twitter present a ripe opportunity to capture new email addresses at a pace and magnitude that was impossible before these sites existed.” – Jordan Cohen, senior director, marketing and public relations, Pivotal Veracity

“Most people see the growth of mobile email as a problem in design: how do you get your email and landing pages to look good on a little screen with idiosyncratic HTML display capabilities?” – Mark Brownlow, publisher, Email Marketing Reports

“Relevance is now required, not optional. Individualized, behavior-triggered delivery necessitates a huge emphasis on testing & optimization.” – Jay Baer, founder, Convince & Convert

Here are a few of my thoughts you might consider for 2010:

  • Get your customer engaged with your brand through the social world.
  • Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.
  • Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.
  • Manage your lists well. Remove bounces and unsubscribes regularly.
  • Monitor your IP’s on reputations and deliverability and use the proper infrastructure.

More quotes on http://www.clickz.com/3636273

Kenny Van Beeck

6 Comments

  1. Posted February 11, 2010 at 3:53 pm | Permalink

    “Manage your lists well. Remove bounces and unsubscribes regularly.”

    I think if more people did this as often as they should it would really help out.

    thanks for sharing.

  2. Posted March 19, 2010 at 10:27 am | Permalink

    Dat is een truc die ik sowieso ook toepas op websites en blogs:
    – fotoshot wordt extra geindexeerd door Google en kan extra traffic opleveren
    – je kan de copyright omzeilen want het filmpje leidt naar de oorspronkelijke bron
    – je kan de call to action beter afstemmen door een teasend beeld.

    Ik denk dat ik zelfs geen video’s zou integreren indien het mogelijk zou zijn omdat het werken met screenshots ook wel zijn voordelen heeft. Ben trouwens eens benieuwd of outlook 2007, Gmail en yahoo compatibel zijn met de video-feature.

    • Posted April 1, 2010 at 10:32 am | Permalink

      In-mail video op deze platformen werkt inderdaad niet. Dat is dus de reden dat screenshots wel degelijk werken als teaser. Het grote voordeel is dat je geen technische beperkingen hebt.

      Kenny

  3. Posted October 6, 2011 at 1:56 pm | Permalink

    That’s an all around great piece

  4. Posted October 14, 2011 at 7:37 pm | Permalink

    I could not agree with you more

  5. Posted November 4, 2011 at 5:45 pm | Permalink

    Youre exactly right with this blog!


Post a Comment

Required fields are marked *
*
*

%d bloggers like this: