Create relevant email campaigns that make it to the inbox.

Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.

I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad as it is.

The presentation was a sure success. The room was overloaded with participants and quite a few of them asked me for the presentation slides. So I thought, why not put it on SlideShare.

Kenny Van Beeck

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