Monthly Archives: June 2010

Will the new Hotmail change the Deliverability landscape?

The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes … and relevancy  will determine the fact that our emails will be delivered or not. Bad content, bad timing, bad […]

Behavioral email targeting improves your results

Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding.  And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right? How […]