The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes … and relevancy will determine the fact that our emails will be delivered or not.
Bad content, bad timing, bad subject lines, wrong frequency … Time to finally start working on good email marketing campaigns. Carpet bombing is over and this is a good thing.
More info on the fight against spam by Hotmail is this video