Monthly Archives: July 2010

E-couponing: a trend on the rise

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future. Which types of e-coupons are available?

How to generate more clicks through social media sharing

Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR. This phenomenon tells us it’s not enough to integrate campaigns with […]

Use your email preheader as a selling opportunity

While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns. Okay, including the standard “Problems viewing this email? Click here to read it online.” message is good for accessibility. But why waste a good opportunity to sell […]

Twitterize Your Email Subject Lines

A good subject line is like a good tweet: it earns a click to read further. We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. Some are effective and a few even more. Your subject line has the same mission: earn a click to open the […]