Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
This phenomenon tells us it’s not enough to integrate campaigns with social media networks. The true power is in sharing. Imagine the impact on campaign results if every recipient shared a message with 130 friends, who in turn share it with their friends… And the best part is: there’s no added cost to include social media sharing, How’s that for pure ROI?
Conclusion: plug some social media sharing options into your campaign. It’s a no-cost ROI generator.