Monthly Archives: September 2010

Don’t Forget the Preview Pane in Your Campaign

The subject of your email marketing message is crucial for its success. If it’s not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately. But if your recipients have their email client’s preview pane turned on — and most do — what is displayed […]

Optimize your email campaigns by sending them at the right time

We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences. There are two main practices. The first is to adapt the timing of your newsletter on an individual basis. Measure when your reader […]