Monthly Archives: October 2010

Segmentation leads the way to successful email marketing campaigns

As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too. 4 tips to get a […]

How to grow your contact database effectively

Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right. But growing such […]