QR codes: a simple way to boost subscriptions


How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.

Just think about it, when people aren’t behind their pc, they would have to type the URL on their mobile device, wait for the page to load, look for a subscription form on a small screen and probably wait again  while saving. With a QR code you instantly scan the code and land on the subscription form. This opens up possibilities when you are rapidly interacting with your prospects on events, conferences, trade fairs, etc…

Below are some quick tips to get started:
1. Create your QR code. Sites such as KAYWA or Beqrious can help you create and design your own code;
2. When printing your code, make sure that is still scanable;
3. QR codes are fairly new so make sure to add a surprise effect or an incentive;
4. Know that not everybody has a QR scanner installed on their smartphone, so always add a URL.

Conclusion: QR codes are a simple and effective way to get potential readers instantly on your subscription or landingpage.


  1. Posted August 24, 2011 at 2:21 pm | Permalink

    You seem to be saying that it is good to had out paper scans of QR codes at conferences (and I imagine it would be helpful to print them on your flyers). But do you think it is helpful to place the QR code on the website itself? After all, the user is already on the page.

    • Posted September 22, 2011 at 2:39 pm | Permalink

      Placing a QR on a website is certainly a solution.

      We thick that placing a simple hyperlink can also do the trick on websites. anothet fact you should take in to consideration is that you should always be aware of the screen resolution. In some cases the QR code will not be scanable from the coputer screen due to a lack of resolution.

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