Want to maximize response? Team up with your copywriter.

As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails.

An experienced copywriter has the skills to write according to your target audience. With just the right tone to get your message across. A good example is the launch of a new product. You intend to send out both a commercial message and a press message. Both will contain more or less the same information, but the tone-of-voice and the level of persuasion will be strikingly different in each email.

So what does your copywriter need to know to make your campaign a success?

These 4 insights into your company will help him do the job right:

• To help your copywriter understand who he’s talking to, give him a sample list of your database and let him know what kind of people have subscribed and exactly what they’re looking for.

• Gather some links and resources that can help him understand the way your company communicates and which tone-of-voice you generally use.

• Provide clear objectives for your emailmarketing campaign, so the copywriter can adapt his approach to them.

• If you use the copy on other media, make sure to let the copywriter know. If he takes his job seriously, he’ll be glad to offer you adapted versions for each medium.

Conclusion: Set up a partnership between you and your copywriter and make sure that he knows your business and objectives.

One Comment

  1. Posted September 29, 2011 at 4:10 pm | Permalink

    Great post–as a copywriter who specializes in emails and autoresponders, I know how important it is to be on the same page as your client. After all, if I’m going to be the ‘voice” of the business to hundreds of thousands of your subscribers, doesn’t it make sense that we’re moving in the same direction?

    A good professional email copywriter can dramatically increase your response rates. I’ve seen it happen again and again. Plus it takes the responsibility of email copy off your shoulders, which leaves you time for more important things in your business.

    Jay White

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