Monthly Archives: November 2011

How to build creative email designs – presentation at the 2011 Email Marketing Forum

Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum. You can download the entire presentation, filled with tips, tricks, best practices and cases from around the globe, by clicking on the link below. emailforum_forum_10_11_2011 Don’t hesitate to drop your comment below or share your best […]

Let your email reports and Google Analytics write your copy.

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most. Why is this important? Well, most readers don’t read […]