Let your email reports and Google Analytics write your copy.

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most.

Why is this important? Well, most readers don’t read newsletters, they scan them. So if you have keywords that your readers can relate to, they will be more triggered to stop and read the entire article. In general there are two tactics that you can use to determine the right keywords:

Emailmarketing reports
Do an A/B split test on a certain keyword and learn which works the best

Google Analytics
Look for the search queries people use to find your site and learn which keywords are used the most. Just remember, Google changed this last week, the search query of people who are signed into a Google service, will not be displayed in the keyword result and will just be displayed as organic search.

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most.

Why is this important? Well, most readers don’t read newsletters, they scan them. So if you have keywords that your readers can relate to, they will be more triggered to stop and read the entire article. In general there are two tactics that you can use to determine the right keywords:

Emailmarketing reports
Do an A/B split test on a certain keyword and learn which works the best

Google Analytics
Look for the search queries people use to find your site and learn which keywords are used the most. Just remember, Google changed this last week, the search query of people who are signed into a Google service, will not be displayed in the keyword result and will just be displayed as organic search.

Conclusion: Use your email reports and Google Analytics to determine the right keywords.

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