How social sharing influences your sending strategy

Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy.

Use these 3 email sending strategies to improve your social brand presence:

Drip sending strategy
Your message is ‘dripped out’ to your database according to the personal preferences of your readers. Your message will be shared on a stable basis. This is the best choice if you want to stay top-of-mind or work on your brand recognition.

Batch sending strategy
Your database is segmented into different groups that get the same message at different times. This means that sharing will occur at different times too. Which is ideal if you are supporting an on/offline campaign.

Blast sending strategy
Your target group receives the message at the same time. This will lead to a ‘blast’ of shares over a short period of time. This is the way to go if your email drives a campaign that promotes an offer limited in time or quantity.

Conclusion: adapt your sending strategy according to the purpose of your online campaign. It will result in better response and higher return-on-investment.

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