1. Tone of voice
Define the tone of voice of your emails according to the kind of relationship you already have with your contacts. Formal or informal, rational or emotional… don’t know how to get started? Read one of our previous posts on how to team up with a copywriter. https://emailgarage.wordpress.com/2011/09/29/want-to-maximize-response-team-up-with-your-copywriter/
2. Include relevant user-generated content
What people share is often what truly lives in your customer database. Use elements of posts that your readers wrote or inspire yourself with content they have published.
3. Tell your readers who you are
Want to connect with your readers? Well tell them who you are in a short “about the author” note and give them ways to connect with you directly.
4. Contact details
Seems like an obvious one, huh? But you’d be surprised how many emails don’t mention clear contact details. If you want your readers to hook up with you, make sure they know how to do it – in a jiffy.
5. Add social media
Let them know how to connect with you or your brand through social media. This is by far the easiest and fastest way to get a lively conversation going.
6. Let them rate you
Show your reader that you care about what they think of your articles: offer them a way and reason to give you feedback. It will help you make your next emails even better.
7. Don’t be afraid to make mistakes
To err is human. There’s nothing wrong with making mistakes, as long as you learn from them. Dare to take responsibility for a mistake or acknowledge it when something wasn’t relevant. Your readers will appreciate your honesty.
Conclusion: There are a lot of tactics and adaptations that you can do to make your email more human. The main thing is that you are shifting from a ‘buy this’ principle to a ‘conversation’. If you let go of the quick sales wins and build a relationship, your total ROI will increase significantly. Just try it.