Category Archives: Deliverability

How to liven up your emails on tablets

Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad.  This nifty device allowed surfers to explore the internet on a whole new level.  Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact […]

How to make sure your emails look sharp on mobile devices

Nowadays, lots of people read their emails on a mobile device during ‘lost’ moments. When a meeting hasn’t quite started, while having breakfast or right before getting out of bed. Often it’s nothing more than a quick peek at the new emails on your smartphone. Research points out that the peak of mobile email use […]

Get more out of your out-of-office messages

When leaving the office for just a day or for a longer period, we make sure our contacts know we are away. But can’t we make our automated out-of-office replies more interesting and hook them up them with our email marketing campaigns? Sure we can. Most of the out-of-office messages are quite simple. They just […]

Cut down your bounce rate by learning how spam filters work

Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work. Spam filters are nothing more than automated scripts that […]

Email got caught in a spam filter? Here’s what to do…

4 quick wins to avoid deliverability dips Know this feeling? Putting hard work into an email and then discovering it gets caught in people’s junk folder. Bummer… There’s something you can do to prevent that from happening, though. Here are a couple of quick wins to guide you through spam filters and straight into your […]

How to build a good email template

Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients. Here’s how […]

Will email marketers still make it to your inbox in the future?

The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad. So will email marketers still be able to reach these people? Yes they will, […]

Will the new Hotmail change the Deliverability landscape?

The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes … and relevancy  will determine the fact that our emails will be delivered or not. Bad content, bad timing, bad […]

Permanently enabled images and active links. Fact or myth?

Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program. Here are 3 rock-solid reasons why enrolling in this program is a good idea … 1. Improve your delivery to Hotmail, Yahoo! & others worldwide As a […]

Email Data Source – New Service Rating Tool

When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don’t want to mis this. “For the first time ever, marketers will be able to see […]