Category Archives: Email marketing Summit Miami

Those last 3 visitors made our day

– Luc Robijns live from MD expo in Paris – We already had a great day with interesting visitors not just in search for the lowest price around. But when I met the ladies from the computer peripheral company I could at last focus on all these wonderful functionalities EmailGarage has for companies with resellers. And they […]

The quest for successful email marketing – Meet Benoit in Paris.

– Live from MD expo in Paris – I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked. Sorry for these people sitting on […]

Le marché Français du marketing direct et relationnel représente près de 13 milliards d’euros. E-mailing y représente 170 millions d’euros.

– En direct de MD expo à Paris – Selon le nouvel indicateur de France Pub/UFMD au sein du marché de la communication directe, le marketing direct papier représente 75% des dépenses, les actions intégrant un média réponse dans les grands médias 18% et Internet 7%. Cette hiérachie des 3 vecteurs s’inverse quand on analyse […]

3 days of Miami Summit packed in a 2 hours workshop

Exclusive event from EmailGarage Live blogging from the MarketingSherpa Email Summit 08 in Miami is over. We hope you enjoyed it, but that was only the beginning. Now we can start sharing what we heared and saw with everybody who wants to be informed with the hottest stuff and newest innovations in interactive marketing. All […]

Day 4 – part 3: an email marketers bloggers dinner

Live blog from the MarketingSherpa Email Summit ‘08 in Miami After the Summit we had dinner at Miami Beach. What an experience! And not just because of the food, it were my table companions who really made it worth my while. All those email marketing bloggers together, sharing their passion for a wonderful thing called […]

Day 4 – part 2: Michon (Unilever Belgium) speaks at the summit

Live blog from the MarketingSherpa Email Summit ‘08 in Miami During the last day I attended an early session about spam complaints and how to handle them. I’m glad I didn’t miss that one. Here are some interesting findings from a recent study presented at the Summit… 21% of the people use the spam button, […]

Day 4: relevancy, first impressions and other crucial email tips

Live blog from the MarketingSherpa Email Summit ‘08 in Miami Today Michon Van Doorn followed the other presentations on the Email Marketing Summit ‘08 with great interest. In addition to that, she also presented her case in an excellent way. Read her thoughts and findings on the first two days at the Summit, with a […]

Day 3 – part 2: segmentation is king

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” I’ve attended several presentations this afternoon. Some weren’t all that interesting, others turned out to be very inspiring! My most remarkable impression of today is that deliverability and rendering are no longer hot topics in the US. They have been the last 2 years, but […]

Day 3: new objectives in email marketing for 2008

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” We kicked off the day with a short, but very clear update on the new objectives in email marketing for 2008. These findings are based on in-depth research conducted by MarketingSherpa and a few of its partners.   Interesting content, without doubt, but take into […]

Day 2: email capture, optimization and landing pages

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”  I already met some very interesting people during my very early breakfast. It’s clear that US companies are closely watching the European market and try to understand how we handle multi-lingual campaign management. Since most of the the email marketing platforms are uni-lingual (English). They […]