Category Archives: Events and seminars

Create relevant email campaigns that make it to the inbox.

Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability. I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top […]

Email Summit Miami 2010 short wrap-up PPT

I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version. We’ll keep you posted. Kenny Van Beeck

The Miami MarketingSherpa Email Marketing Summit Overview

After having 3 fascinating summit days in Miami it’s time for a general overview. What was the general tone of the event?  What where the major take-aways? And in the end: what have I learned? I must say, again I was surprised about the quality of the summit. There were a lot of very interesting […]

Day 3 @ the Miami MarketingSherpa Email

The last day of this Miami summit was all about social and permission marketing. It hits me that the US (opt-out) market is “finally” using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today. Social media are used to get […]

Day 2 @ the Miami MarketingSherpa Email – part 2

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases. I mixed according to my personal interest. A small overview and key findings on some of the slots: Must-Have triggered email marketing campaigns for every business A very complete overview of every possible triggered email […]

Day 2 @ the Miami MarketingSherpa Email – part 1

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new theory anyway? I think it is something like Fred Reicheld’s customer loyalty, but more social media style. Some snapshots: […]

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives […]

Meet EmailGarage at the Email Summit ‘10 in Miami

This year MarketingSherpa’s Email Summit again takes place in Miami, Florida. Kenny Van Beeck, EmailGarage’s business development manager and senior email marketing consultant will also attend and will blog daily about the Email Summit. So be sure to stay tuned to on January 20-22. If you want to meet Kenny Van Beeck in Miami, just send […]

Email Marketing Master Class Speaker on YouTube

Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here.  A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December. During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. […]