Category Archives: Landing pages

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !! You can order the Cookbook here: The Dutch Version The French […]

5 tips for enhancing email registration

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty. Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s […]

9 tips for Landing Page design

Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you […]