Category Archives: Opt-in

How do you make email clients accept polls?

How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s […]

QR codes: a simple way to boost subscriptions

  How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes. Just think about it, when people aren’t behind their pc, they would have to type the URL on their mobile device, wait for the page to load, look for a subscription form […]

How capturing client data can improve the performance of your emails

The use of personalization has always been a great way to improve your newsletter. It improves the opened rates and the perception of your brand dramatically and is a great jumpstart for your emails and newsletters. Just to give you an idea, we tested the use of personalization in the subject line of the newsletter […]

Basic rules to boom your newsletter subscriptions

Creating an opt-in database is one of the keys to your email marketing success. We already told you how to opt-in your existing contact list , but sometimes it’s hard to convince new people to sign up for your newsletter. They might suspect your newsletter to be another piece of junk mail that is solely […]

How do you opt-in an existing email list?

Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your […]

How can SEM help email marketing? – Part III

In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive […]

How can email marketing help SEM? – Part II

Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM? Imagine someone has subscribed to get information about a certain service, product or […]

How can SEM help email marketing? – Part I

As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous […]

Email got caught in a spam filter? Here’s what to do…

4 quick wins to avoid deliverability dips Know this feeling? Putting hard work into an email and then discovering it gets caught in people’s junk folder. Bummer… There’s something you can do to prevent that from happening, though. Here are a couple of quick wins to guide you through spam filters and straight into your […]

Two good reasons to add an opt-in link to your email message

You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons […]