Category Archives: Personalization

How capturing client data can improve the performance of your emails

The use of personalization has always been a great way to improve your newsletter. It improves the opened rates and the perception of your brand dramatically and is a great jumpstart for your emails and newsletters. Just to give you an idea, we tested the use of personalization in the subject line of the newsletter […]

How can email marketing help SEM? – Part II

Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM? Imagine someone has subscribed to get information about a certain service, product or […]

Segmentation leads the way to successful email marketing campaigns

As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too. 4 tips to get a […]

Optimize your email campaigns by sending them at the right time

We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences. There are two main practices. The first is to adapt the timing of your newsletter on an individual basis. Measure when your reader […]

E-couponing: a trend on the rise

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future. Which types of e-coupons are available?

Use your email preheader as a selling opportunity

While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns. Okay, including the standard “Problems viewing this email? Click here to read it online.” message is good for accessibility. But why waste a good opportunity to sell […]

Behavioral email targeting improves your results

Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding.  And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right? How […]

How to measure effectiveness of your emails

To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign.  The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.   The success of the email’s […]

Keep subject lines short and simple

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand […]

2010 email marketing predections

An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge “More sophisticated use of analytics will help marketers […]