Category Archives: Reporting

Let your email reports and Google Analytics write your copy.

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most. Why is this important? Well, most readers don’t read […]

Don’t let the benchmarks blind you

One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks? Well, to tell you the truth: none of the above clearly points out […]

How to measure effectiveness of your emails

To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign.  The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.   The success of the email’s […]

Email Data Source – New Service Rating Tool

When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don’t want to mis this. “For the first time ever, marketers will be able to see […]

What’s the ideal moment to send your e-news? Let Twitter help you.

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?   This is how it’s done… 1. First, go to and type in a few keywords related to your industry, eg “Hotels […]

Email Marketing Master Class Speaker on YouTube

Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here.  A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December. During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. […]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009. Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix […]

First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed. These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event. If you […]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !! You can order the Cookbook here: The Dutch Version The French […]