Category Archives: Targeting

Don’t let the summer stop your email marketing

The official start of the summer might not guarantee a sudden switch to bright shiny weather, but it surely brings a big change to your email communication. A lot of your contacts will be on vacation. They may stop reading your emails for weeks. To get the most out of it, it’s important to adjust […]

Cut down your bounce rate by learning how spam filters work

Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work. Spam filters are nothing more than automated scripts that […]

Don’t let the benchmarks blind you

One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks? Well, to tell you the truth: none of the above clearly points out […]

E-couponing: a trend on the rise

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future. Which types of e-coupons are available?

Behavioral email targeting improves your results

Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding.  And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right? How […]

How to measure effectiveness of your emails

To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign.  The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.   The success of the email’s […]

2010 email marketing predections

An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge “More sophisticated use of analytics will help marketers […]

Day 2 @ the Miami MarketingSherpa Email – part 2

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases. I mixed according to my personal interest. A small overview and key findings on some of the slots: Must-Have triggered email marketing campaigns for every business A very complete overview of every possible triggered email […]

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives […]

What’s the ideal moment to send your e-news? Let Twitter help you.

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?   This is how it’s done… 1. First, go to and type in a few keywords related to your industry, eg “Hotels […]