Monthly Archives: April 2010

Outlook 2010 vs. 2007

I just wanted to give you an update about the release of Outlook 2010. An acid test by Litmus compares 2007 vs 2010 and to be honest their is really no diffrence in rendering the email. What should email designers be doing differently for Outlook 2010 vs 2007? To be honest, nothing.  As always: Keep […]

How to measure effectiveness of your emails

To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign.  The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.   The success of the email’s […]