Author Archives: EmailGarage

How to liven up your emails on tablets

Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad.  This nifty device allowed surfers to explore the internet on a whole new level.  Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact […]

EmailGarage & DBFACT: Email marketing just a click away from your invoicing system

Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data? Exchanging client information between sales and marketing departments within SMB’s often proves to be difficult, let alone using client data for marketing purposes. Exporting contact […]

7 tips to give your email marketing that human touch

1. Tone of voice Define the tone of voice of your emails according to the kind of relationship you already have with your contacts. Formal or informal, rational or emotional… don’t know how to get started? Read one of our previous posts on how to team up with a copywriter. 2. Include relevant user-generated […]

EmailGarage kicks off with 4 email marketing tips for 2012

First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012! Looking back at email marketing in 2011, it’s clear that the merge between email and social has seen a major breakthrough. Our prediction? The love story will get more intense as we can see […]

How social sharing influences your sending strategy

Fact: today’s email marketing goes hand in hand with social media. Articles can be easily shared and user-generated content is a great source of inspiration for effective emails. But above all, it’s the combination of these two media that impacts your brand awareness strategy. Use these 3 email sending strategies to improve your social brand […]

How to build creative email designs – presentation at the 2011 Email Marketing Forum

Last week Tim Karpisek talked about how to build creative email marketing design at the 2011 Email Marketing Forum. You can download the entire presentation, filled with tips, tricks, best practices and cases from around the globe, by clicking on the link below. emailforum_forum_10_11_2011 Don’t hesitate to drop your comment below or share your best […]

Let your email reports and Google Analytics write your copy.

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most. Why is this important? Well, most readers don’t read […]

How to get influencers to talk about you online

• 25% of search results from the world’s top 20 brands are links to user-generated content • 34% of the content of blogs relates to services and products • 78% trust peer recommendations, whilst only 14% trust advertisements So, what’s our point? User-generated content, customer opinions and peer reviews are clearly taking over the internet. […]

How to use a RFM analysis to segment your email marketing database

It’s no secret that a well-segmented database is key to a personalized communication strategy. You can tailor your message perfectly to what your customers need. And as a company, you can quite easily track your campaign objectives. A popular method is to apply an RFM analysis, which enables you to segment your database according to […]

Want to maximize response? Team up with your copywriter.

As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter […]