Integrated marketing is key to building customer dialogues

Luc Robijns, live from the IDMF – InternetWorld event in London Yesterday we heard that next year IDMF and InternetWorld were going to take place in two different locations. Probably on the same days somewhere in April 2009. A Brand Republic journalist asked me for my opinion on this and I commented that splitting up these events […]

Take part in our email marketing survey & get the full report for FREE.

During recent years, EmailGarage has been continuously analysing the evolution and trends in email marketing. Today we are running our 4th Belgian email marketing survey. In this edition we aim to define the current status of email marketing as a medium. It will help us get a detailed insight into its role within the marketing […]

Will online take over the offline world?

Since a couple of months now we are travelling the world in search off the online trends of today. I wanted to share my thoughts with you on how I see evolve direct marketing all over the world. We’ve been to Miami, Hannover, Birmingham, Paris, Brussels, Amsterdam and Utrecht. Different places and different trends. As […]

Nederlandse direct marketeer kiest voor internet en e-mail

Live reporting from TCD 2008 – Direct Marketing Vakbeurs by Luc Robijns De resultaten van de DM Media Enquete 2008 zijn gepubliceerd. Het IDMK, E-Profile Marketing en Twinkle voeren elk jaar dit onderzoek uit in Nederland. De uitslagen over de ontwikkelingen in Direct Marketing zijn dit jaar verrassend. De direct marketeer gaat in 2008 zijn […]

Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 – Direct Marketing Vakbeurs by Luc Robijns EmailGarage is present at the TCD – Direct Marketing Vakbeurs in Utrecht (as you probably know by now). On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool […]

User Generated Content and Social Networks transform media ecosystem (IAB report)

The IAB has released the “User-Generated Content and Social Media Advertising Overview” Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience. User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement […]

IAB Belgium Email Marketing Ateliers

Iab Belgium is organizing some ateliers about email marketing. An entire day devoted to the art of email marketing. The course has been prepared and will be giving by the members of the Iab email marketing taskforce. All very good Belgian email marketers. As president of this taskforce I’m very proud of the initiative. Benoit Carlier […]

EmailGarage welcomes another Belgian innovation: Radionomy, DIY radio!

At an IAB meeting yesterday evening I met with Gilles Bindels. He announced the launch of his newest project: Radionomy. On the Radionomy site, everyone is able to create its own internet radio station. To do this, you can tap into the contents of the vast music libraries available. You can add your own musical creations, […]

A day at Marcom ’08

Yesterday Kenny and myself attended the first day at Marcom ’08 in Amsterdam. A mix of vendors, service companies and communication experts were ready to show their best products and services. Based on this first day we can already make some interesting conclusions. We had several specific questions, and we could make some special remarks […]

Landing pages – importance and opportunities with testing and optimization

Earlier this week I attended a WSI event in Birmingham, UK where I had the opportunity to hear Stefan Tornquist speaking about optimizing landing pages. Stefan is the research director at MarketingSherpa. Later during this event Chuck Bankoff listed more useful design tips for landing pages. Read about it at the end of this post. Tornquist opened […]