A day at TMF&A, a quick update on (email) marketing technology

On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.

Use HTML that doesn’t hurt

Waiting for a large message to download when the file size wasn’t justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections.   Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited […]

How to start a rock solid email relationship

Did you know that the most significant decline in email performance comes two months after recipients opt in? That’s why – as with any meaningful relationship – marketers should pay enough attention to the way they start up their email relationships.