Monthly Archives: April 2011

Email got caught in a spam filter? Here’s what to do…

4 quick wins to avoid deliverability dips Know this feeling? Putting hard work into an email and then discovering it gets caught in people’s junk folder. Bummer… There’s something you can do to prevent that from happening, though. Here are a couple of quick wins to guide you through spam filters and straight into your […]

Don’t underestimate the power of the FROM: field

Most companies use their company name as a FROM: address. In many cases that’s just fine… If you’re not sure, it’s wise to ask yourself which name sounds (or looks) most familiar to your contacts. Is it really your company name? Or is it the name of one of your core products? A sub-brand, maybe? […]