Monthly Archives: October 2011

How to get influencers to talk about you online

• 25% of search results from the world’s top 20 brands are links to user-generated content • 34% of the content of blogs relates to services and products • 78% trust peer recommendations, whilst only 14% trust advertisements So, what’s our point? User-generated content, customer opinions and peer reviews are clearly taking over the internet. […]

How to use a RFM analysis to segment your email marketing database

It’s no secret that a well-segmented database is key to a personalized communication strategy. You can tailor your message perfectly to what your customers need. And as a company, you can quite easily track your campaign objectives. A popular method is to apply an RFM analysis, which enables you to segment your database according to […]