In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive […]
Category Archives: Landing pages
Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign. The purpose of an email is to create interest and catch the attention. If you want the […]
An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future. Which types of e-coupons are available?
The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me. The scientific approach on email marketing effectiveness is not only efficient; it also gives […]
Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December. During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. […]
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009. Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix […]
Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.” As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding […]
Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers. For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers […]
One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains. And what’s more: landing […]