Category Archives: Lists

QR codes: a simple way to boost subscriptions

  How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes. Just think about it, when people aren’t behind their pc, they would have to type the URL on their mobile device, wait for the page to load, look for a subscription form […]

How do you opt-in an existing email list?

Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your […]

How to deal with inactive subscribers

Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending . Subscriber inactivity can be caused by so many reasons. Maybe the product or service you […]

Day 3 @ the Miami MarketingSherpa Email

The last day of this Miami summit was all about social and permission marketing. It hits me that the US (opt-out) market is “finally” using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today. Social media are used to get […]

Email Marketing Master Class Speaker on YouTube

Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here.  A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December. During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. […]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009. Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix […]

The new Dutch opt-in law

As from the 1st of July there is a new opt-in legislation regarding B2B communication. Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services. From now on electronic B2B communication will have the same restrictions as B2C communication.

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !! You can order the Cookbook here: The Dutch Version The French […]

Invest in top responders

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget. Reducing and […]