Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR. This phenomenon tells us it’s not enough to integrate campaigns with […]
Category Archives: Facebook
I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version. We’ll keep you posted. Kenny Van Beeck
An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge “More sophisticated use of analytics will help marketers […]
The last day of this Miami summit was all about social and permission marketing. It hits me that the US (opt-out) market is “finally” using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today. Social media are used to get […]
Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new theory anyway? I think it is something like Fred Reicheld’s customer loyalty, but more social media style. Some snapshots: […]
Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
When a few years ago RSS came up, mash-ups were born and networking sites became a hype, some people claimed it was the slow death of email. In fact, this is what happened. When you look to Xobni, LinkedIn, Facebook, Google search, … what do they all have in common? Yes, email messages. It is […]
For all the Facebook fans out there, you can find us in our brand new Facebook blognetwork. Just surf to http://apps.facebook.com/blognetworks/blogpage.php?blogid=14746 and add it to you personal Facebook. Enjoy !!