An overview of some famous quotes and predictions on email marketing in 2010:
“Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge
“More sophisticated use of analytics will help marketers better target email marketing — and develop more unique dynamic messaging that drives deeper engagement.” – Michael Kogon, CEO, Definition 6
“Forums like Facebook and Twitter present a ripe opportunity to capture new email addresses at a pace and magnitude that was impossible before these sites existed.” – Jordan Cohen, senior director, marketing and public relations, Pivotal Veracity
“Most people see the growth of mobile email as a problem in design: how do you get your email and landing pages to look good on a little screen with idiosyncratic HTML display capabilities?” – Mark Brownlow, publisher, Email Marketing Reports
“Relevance is now required, not optional. Individualized, behavior-triggered delivery necessitates a huge emphasis on testing & optimization.” – Jay Baer, founder, Convince & Convert
Here are a few of my thoughts you might consider for 2010:
- Get your customer engaged with your brand through the social world.
- Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.
- Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.
- Manage your lists well. Remove bounces and unsubscribes regularly.
- Monitor your IP’s on reputations and deliverability and use the proper infrastructure.
More quotes on http://www.clickz.com/3636273
Kenny Van Beeck
6 Comments
“Manage your lists well. Remove bounces and unsubscribes regularly.”
I think if more people did this as often as they should it would really help out.
thanks for sharing.
Dat is een truc die ik sowieso ook toepas op websites en blogs:
– fotoshot wordt extra geindexeerd door Google en kan extra traffic opleveren
– je kan de copyright omzeilen want het filmpje leidt naar de oorspronkelijke bron
– je kan de call to action beter afstemmen door een teasend beeld.
Ik denk dat ik zelfs geen video’s zou integreren indien het mogelijk zou zijn omdat het werken met screenshots ook wel zijn voordelen heeft. Ben trouwens eens benieuwd of outlook 2007, Gmail en yahoo compatibel zijn met de video-feature.
In-mail video op deze platformen werkt inderdaad niet. Dat is dus de reden dat screenshots wel degelijk werken als teaser. Het grote voordeel is dat je geen technische beperkingen hebt.
Kenny
That’s an all around great piece
I could not agree with you more
Youre exactly right with this blog!