Jobs: Sales & account manager EmailGarage NL / EN / FR

EmailGarage is looking for a new sales & account manager. Are you up to the challenge? Come and join our team.

LUON is an independent sales & marketing company, operating from the very heart of Europe and working for customers on a local, European or worldwide scale. LUON currently employs 56 marketing enthusiasts who enjoy working for blue-chip companies such as Sony Ericsson (worldwide), Fnac, Continental, Unilever, Microsoft, Vaillant, Tech Data and Ello Mobile.

LUON has created the EmailGarage platform as an online starting point for anyone interested or active in e-marketing.

The service has now attracted – and successfully retained – over 800 businesses. Companies such as Unilever, Thomas Cook, Pizza Hut and BuroMarket (to name but a few) have all come to rely upon the expertise of EmailGarage and their e-marketing campaign management tool and email campaign management services.

The business unit EmailGarage has continued to deliver its unique blend of customer service, invaluable advice and well-researched e-marketing solutions.

Job description

We offer you a challenging, responsible position and a unique opportunity to work in an interactive marketing environment, selling one of the best e-marketing solutions on the market. Working in team with a business development manager, you’ll take care of:

•  the acquisition of new customers  
•  the management and growth of your customer portfolio  
• to-the-point advice and excellent service to customers  
•  helping customers in managing and driving their email and other digital marketing campaigns 

Profile

•  You are a dynamic person who can think commercially and act creatively  
•  You have strong skills to organise operationally and are able to work in a well-structured and secure manner.  
• You are stress resistant and are not afraid of managing various projects simultaneously.  
• You are a true team player: assertive yet diplomatic. You can convey these attitudes both in face-to-face communication as well as over the phone.  
• A passion for all things marketing, communication, internet and new technologies is a must. A previous experience in an email marketing environment is an asset.  
• Excellent knowledge of Dutch, French and English (both spoken and written) is indispensable.  
   

LUON encourages excellence at all levels in the organization. We seek to hire the best person for the job. We conduct business following the spirit and the intent of the equal opportunity laws and we strive towards obtaining a diverse community.

Interested in this exciting job at LUON?

Send your CV and letter of motivation to our parent company LUON, attn. Mrs. Yo Verstraeten

Keep subject lines short and simple

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.
We suggest the following rules of thumb to pinpoint the right subject line for your campaign:
 
1) Front load subject lines with the most important information.
2) Keep the subject line as short as possible to convey the message.
3) Use longer subject lines only when there is a compelling reason to do so.
4) Whenever you’re in doubt, test.

Email Data Source – New Service Rating Tool

When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don’t want to mis this.

“For the first time ever, marketers will be able to see how their brands fit into the competitive landscape when it comes to the reach of their marketing messages and placement into the inbox,” said Bill McCloskey, Founder and Chairman of Email Data Source.   “This new data will clearly demonstrate which brands, agencies, and vendors are at the top of their game and which aren’t when it comes to digital marketing.“

Read the full press release here

Kenny Van Beeck

30% d’augmentation du chiffre d’affaires en 2009 pour EmailGarage

EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d’affaires. A la base de ce succès : la création d’une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d’intégration réussis.

2009 a été une très belle année pour EmailGarage. Elle a lancé une plateforme d’e-couponing conforme aux normes belges et a réalisé quelques intégrations fortes sur SalesForce, ainsi que plusieurs systèmes CMS et ERP chez des clients comme Thomas Cook, Pizza Hut, Unilever et Cultuurnet.

En outre EmailGarage a ouvert un bureau à Amsterdam, soutenu par une part de marché en plein essor dans ce pays voisin. 2010 promet donc d’être une année passionnante. EmailGararge anticipe autant que possible la demande grandissante de soutien en full service pour des campagnes d’email marketing. Avec son studio graphique in-house, ses consultants, programmeurs, managers de campagne et une technologie développée en interne, elle est tout-à-fait prête à répondre à la demande du marché.

30% omzetgroei voor EmailGarage in 2009

EmailGarage, het grootste Belgische full service e-mailmarketing bureau, ziet zijn omzet fors stijgen. De creatie van een volwaardig e-couponingplatform, een sterke groei van de klantenportfolio en enkele geslaagde integratie-oefeningen liggen mee aan de basis van dit succes.

EmailGarage kan terugblikken op een geslaagd 2009. Vorig jaar lanceerde het bedrijf een marktconforme e-couponing engine en realiseerde het enkele sterke integraties op ondermeer SalesForce en verscheidene CMS-  en ERP-systemen bij klanten zoals Thomas Cook, Pizza Hut, Unilever en Cultuurnet.

Bovendien opende EmailGarage een kantoor in Amsterdam waarmee het groeiende marktaandeel in dit buurland verder ondersteund wordt. 2010 belooft dan ook een boeiend jaar te worden. Het bedrijf anticipeert zo goed mogelijk op de stijgende vraag naar full service ondersteuning voor e-mailmarketing. Met een in-house grafische studio, consultants, programmeurs, campaign managers en een zelfontwikkelde technologie is het klaar om maximaal aan deze vraag te beantwoorden.

Create relevant email campaigns that make it to the inbox.

Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.

I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad as it is.

The presentation was a sure success. The room was overloaded with participants and quite a few of them asked me for the presentation slides. So I thought, why not put it on SlideShare.

Kenny Van Beeck

Email Summit Miami 2010 short wrap-up PPT

I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version. We’ll keep you posted.

Kenny Van Beeck

2010 email marketing predections

An overview of some famous quotes and predictions on email marketing in 2010:

“Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge

“More sophisticated use of analytics will help marketers better target email marketing — and develop more unique dynamic messaging that drives deeper engagement.” – Michael Kogon, CEO, Definition 6

“Forums like Facebook and Twitter present a ripe opportunity to capture new email addresses at a pace and magnitude that was impossible before these sites existed.” – Jordan Cohen, senior director, marketing and public relations, Pivotal Veracity

“Most people see the growth of mobile email as a problem in design: how do you get your email and landing pages to look good on a little screen with idiosyncratic HTML display capabilities?” – Mark Brownlow, publisher, Email Marketing Reports

“Relevance is now required, not optional. Individualized, behavior-triggered delivery necessitates a huge emphasis on testing & optimization.” – Jay Baer, founder, Convince & Convert

Here are a few of my thoughts you might consider for 2010:

• Get your customer engaged with your brand through the social world.
• Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.
• Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.
• Manage your lists well. Remove bounces and unsubscribes regularly.
• Monitor your IP’s on reputations and deliverability and use the proper infrastructure.

More quotes on http://www.clickz.com/3636273

Kenny Van Beeck

Improve Your Click Through Rate By Using Video

Statistics show that linking to a video doubles or triples your clickthrough rate compared to a regular link.  Unsurprisingly, video in email promises to be one of the biggest email marketing trends in 2010.

True, linking to external video content on a website was your only option up until now. But things are about to change radically. Embedding video in email will no longer be fiction in 2010 – technology is being refined as we speak. This will surely result in an even higher clickthrough rate.

But for now – as these results illustrate – Apple Mail is the only email client that allows you to view an embedded video. However, until then we can offer you a smart and dead simple alternative.

Here’s how it works:
• Take a screenshot of an inviting still from your video.
• Place it on a prominent spot in your email.
• Use the image as a link to the actual video on your web page.

An example? This video of Kenny from EmailGarage at the Digital First Marketing exhibition was “embedded” using this method.

The Miami MarketingSherpa Email Marketing Summit Overview

After having 3 fascinating summit days in Miami it’s time for a general overview.
What was the general tone of the event?  What where the major take-aways? And in the end: what have I learned?

I must say, again I was surprised about the quality of the summit. There were a lot of very interesting cases to dig into and a bunch of interesting people to meet. This is by no doubt one of the best email marketing events in the world.

The pre-workshop with Dr. Flint McGlaughlin of MarketingExperiments was a must for every self-respecting email professional. Even if this was the third time I attended one of his lectures, I still learn from each new session. Flint is a tremendous speaker and his mathematical approach on all email marketing aspects based on serious testing is amazing, no less.

Keynote opener Joseph Jaffe immediately set the ton. Retention, customer experiences, permission and social media integration: that’s what this 2010 summit was all about.

The following days where filled to the brim with cases, split into two main tracks: B2B & B&C. Just to give you an impression of the quality of the cases and speakers: Dell, S&S Worldwide, IDG connect, Parenting.com, SalesForce.com, Returnpath, Expedia CruiseShipCenters, … and last but most definitely not least, another keynote by Dela Quist.

In his own quick, direct and motivational style, Dela talked about the importance of permission in a multi-channel world. One of his famous quotes I won’t easily forget: When you buy an email list your thought is “rape and pillage”, not “nurture”.

My overall feeling of this summit? Social media are very hot in the US right now and permission in this opt-out regulated country becomes more important by the day. No doubt deliverability will benefit from this.

Here a a few thoughts you might consider when designing the ideal flow:

• Get your customer engaged with your brand through the social world.
• Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.
• Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.
• Manage your lists well. Remove bounces and unsubscribes regularly.
• Monitor your IP’s on reputations and deliverability and use the proper infrastructure.

But hey, if your permission-based program is already built upon these foundations, you won’t have to worry about deliverability. And what’s more: your customer will thank you for taking some time to understand his needs and give him the respect he so rightly deserves.

Pity we didn’t get to present the Belgian Unilever Solo case here.  Now there’s a prime example of what this is all about…. Maybe next year?

For EmailGarage from Miami,

Kenny Van Beeck