An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.
Which types of e-coupons are available?
Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
This phenomenon tells us it’s not enough to integrate campaigns with social media networks. The true power is in sharing. Imagine the impact on campaign results if every recipient shared a message with 130 friends, who in turn share it with their friends… And the best part is: there’s no added cost to include social media sharing, How’s that for pure ROI?
Conclusion: plug some social media sharing options into your campaign. It’s a no-cost ROI generator.
While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns.
Okay, including the standard “Problems viewing this email? Click here to read it online.” message is good for accessibility. But why waste a good opportunity to sell your products or services? Be as specific as you can: “Click here to be the first to grab the <product> promo!” or “You can’t read the email but don’t want to miss out on <limited offer>? Click here!”. Wanna bet it works?
Conclusion: Don’t just use the email preheader to make your campaigns more accessible. Sneak a sales offer in there and make it work.
Source Beatthewagon.com
A good subject line is like a good tweet: it earns a click to read further.
We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. Some are effective and a few even more.
Your subject line has the same mission: earn a click to open the email. The same principles prompt this response for both tweets and subject lines.
Source: Aweber.com
The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes … and relevancy will determine the fact that our emails will be delivered or not.
Bad content, bad timing, bad subject lines, wrong frequency … Time to finally start working on good email marketing campaigns. Carpet bombing is over and this is a good thing.
More info on the fight against spam by Hotmail is this video
Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding. And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right?
How do you start? Focus on email metrics such as opens or clicks and remarket to them. The easiest way is to categorize links and key off those categories when including content blocks.
And keep this in mind: when it comes to relevance, valuable data outrules copywriting. The bulk of response opportunity — which is about 40 percent — in any direct (e-)marketing campaign comes from the list.
Conclusion: With some clever research, behavioral targeting can be the golden key to better results!
Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program.
Here are 3 rock-solid reasons why enrolling in this program is a good idea …
1. Improve your delivery to Hotmail, Yahoo! & others worldwide
As a certified program member you receive preferential treatment at two of the world’s largest ISPs – Hotmail and Yahoo!, plus hundreds of other ISPs and filtering companies. Which means higher delivery rates, and eventually higher response rates (an average of 27-40% lift in overall inbox delivery rates).
2. Benefit from permanently unblocked images
Certified program members are guaranteed to have their images automatically enabled at Windows Live Hotmail and Yahoo! That’s one thing less to worry about: your recipients will see your emails just like you intended them to.
3. You’ll never miss a click
ISPs automatically block links to protect subscribers from spam and phishing scams. As a certified program member — and being part of the network of trust — your email will be delivered with links automatically enabled.
What does it take to enroll?
• A dedicated and monitored IP address
• An audit and approvement by ReturnPath to enter the program
• A relatively high monthly volume of emails
• A partner ESP that can help you in accessing the certification program.
Got what it takes and want to get started?
Contact EmailGarage . We are a certified ReturnPath partner and can offer you this certification service at very interesting rates.
I just wanted to give you an update about the release of Outlook 2010.
An acid test by Litmus compares 2007 vs 2010 and to be honest their is really no diffrence in rendering the email.
What should email designers be doing differently for Outlook 2010 vs 2007? To be honest, nothing. As always: Keep your email simple, use tables for layout, inline your CSS and follow the other email design guidelines for Outlook 2007.
Kenny Van Beeck
To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign. The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.
The success of the email’s body is measured by the actual number unique click-throughs. Look at the number of unique opens on your message and compare this with the unique click-through of the message. If the gap between unique opened and unique click-through is too high, your message was not relevant enough or the structure/programming went wrong.
Conclusion: measure the effectiveness of these email aspects regularly. Both methods will tell you exactly where your emails could benefit from further optimization.
EmailGarage is looking for a new sales & account manager. Are you up to the challenge? Come and join our team.
LUON is an independent sales & marketing company, operating from the very heart of Europe and working for customers on a local, European or worldwide scale. LUON currently employs 56 marketing enthusiasts who enjoy working for blue-chip companies such as Sony Ericsson (worldwide), Fnac, Continental, Unilever, Microsoft, Vaillant, Tech Data and Ello Mobile.
LUON has created the EmailGarage platform as an online starting point for anyone interested or active in e-marketing.
The service has now attracted – and successfully retained – over 800 businesses. Companies such as Unilever, Thomas Cook, Pizza Hut and BuroMarket (to name but a few) have all come to rely upon the expertise of EmailGarage and their e-marketing campaign management tool and email campaign management services.
The business unit EmailGarage has continued to deliver its unique blend of customer service, invaluable advice and well-researched e-marketing solutions.
Job description
We offer you a challenging, responsible position and a unique opportunity to work in an interactive marketing environment, selling one of the best e-marketing solutions on the market. Working in team with a business development manager, you’ll take care of:
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LUON encourages excellence at all levels in the organization. We seek to hire the best person for the job. We conduct business following the spirit and the intent of the equal opportunity laws and we strive towards obtaining a diverse community.
Interested in this exciting job at LUON?
Send your CV and letter of motivation to our parent company LUON, attn. Mrs. Yo Verstraeten
