Jelle Quirynen, insights on the Relationship Marketing Congress in Belgium.
Last week EmailGarage was present at the Relationship Marketing Congress organised by Stichting Marketing.
It was a very busy day, presenting two EmailGarage sessions, participating in the Marketing Café, and visiting other speakers and discussions.
We presented our MarketingSherpa Email Summit ‘08 Revisited for the second time in Belgium at the beginning of the day.
In the afternoon we offered the attendees a temporary overview of our Email marketing Survey 2008, in combination with a general email marketing suvey conducted by iVOX. As a visitor of this presentation I could clearly discover enthousiasm and positive noise on the results in the audience. Email remains a hot item in future interactive marketing!
Later on this month we will provide you with the final results of our survey.
Stichting Marketing also organised a Marketing Café on online media and new trends that could be visited by the congress’ participants during the day. The concept was based on an informal discussion session in a bar (including a fresh beer or soda, to inspire people’s minds:-)) with intensive interaction managed by different online media experts who answered all questions and gave as much advice as possible. Topics were social networks, blogging, search marketing, personal reputation management, etc. I really liked this way of communicating with the audience! A small group of interactors created a very active discussion with a cross-fire of questions, based on visitors specific branches, interests and target groups.
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